Who Am I
As a seasoned marketing professional with close to 10 years of industry (B2B) experience, I have honed my skills in end-to-end marketing through various roles, such as Head of Marketing and Senior Marketing Manager (Product).
I am passionate about solving your problems, advising and consulting at the same time continuously striving to read, learn, grow, and enhance my expertise in the marketing domain.
With each unique client challenge, I acquire valuable experience and knowledge, enabling me to effectively address diverse marketing problem statements. I am dedicated to guiding you through the marketing landscape—providing insights on what to do, how to do marketing, offering innovative ideas for experimentation, and ensuring the most cost-efficient use of your marketing budget to maximize returns be it quality BOFU leads or engaged leads for your business.
Allow me to assist you in resolving your marketing dilemmas and elevating your business to unprecedented heights!
Professional Experience
Marketing Head / Sr. Manager Marketing - APAC
Haptik (Part of Reliance Jio Platforms)
Bangalore, India
Key Achievements:
- Managed all marketing collaterals and disseminated PR for partner signups and new customer wins in APAC
- Generated SQLs and closed $XXK USD worth in revenue
- Handled marketing for XX Countries across APAC regions with a budget of over ₹XX lacs
- Achieved very low CPLs (₹XX to ₹XX) averaging XX% CTRs
- Generated more than XXX MQL leads through effective content strategy
- Successfully generated XX MOFU/BOFU LinkedIn leads in X weeks
Head of Marketing
Lyra Infosystems
Bangalore, India
Key Achievements:
- Drove all aspects of marketing globally with focus on India and ASEAN regions
- Witnessed XXX% increase in website traffic within a year via effective SEO strategies
- Built brand loyalty resulting in XX+ new customers and increased revenue by XX% YoY
- Boosted lead and demand generation with email open rates by XX% and CTRs by X%
- Managed social media channels and increased engagement by XX%
- Built strategic partnerships with global leaders like GitLab, BeyondTrust, Revenera, Freshworks
Digital Marketing Manager
Ideapoke
Bangalore, India
Key Achievements:
- Implemented brand strategy resulting in XX% increase in website traffic and MQLs
- Developed content marketing campaigns with XX% increase in open rates and X.X% CTR
- Improved conversion across social media and web channels by XX%
- Built long-term strategy for social media and digital marketing
Product Marketing Manager - B2B
HackerEarth
Bangalore, India
Key Achievements:
- Executed effective brand positioning contributing to XX% increase in revenue
- Boosted traffic to product feature pages by XX%
- Handled complete marketing for X B2B SaaS Products
- Worked with founders to define product messaging and achieve product-market fit
- Created video case studies, testimonials, and success stories
Product Marketing Analyst / Marketing Manager
Zoho/ManageEngine
Chennai, India
Key Achievements:
- Part of two campaigns that garnered over XXXX+ leads
- Increased open rates by XX% and click rates by XX%
- Boosted website traffic by XX% and increased revenue with XX% YoY growth
- Represented ManageEngine at trade shows in India and London
- Conducted webinars and facilitated end-to-end marketing collaterals
Areas of Expertise
What areas can I consult on?
Marketing
Advertising
Education
Master of Business Administration
Marketing & IT
Amrita School of Business, Coimbatore
2012
Bachelor of Engineering
Electronics & Communications
Canara Engineering College, Mangalore
2007
Certifications
- Meta Digital Marketer Associate (Facebook Blueprint)
- Foundation of Digital Marketing (Google)
- Google Search, Display, Video Ads
- SEMRUSH SEO and Tools
- Twitter Ads (Flight School)
- Bing Ads (Microsoft)
- HubSpot Academy - Inbound Marketing, Content Marketing, Email Marketing, Social Media